Stanton Heathcare Management Inc., a business development and consulting firm for the health care industry, moved recently from Waukesha to the Summit Place office complex in West Allis.
The company was founded in 2002 with two employees. The staff has grown to five and a larger office space was needed, necessitating the move. The company plans to add two more employees by the end of this year, said president and chief executive officer Sara Stanton Krill.
Stanton Healthcare helps clients in the health care industry with business development, marketing, public relations, product development, management recruitment and other services, Krill said.
The company has averaged 17 percent revenue growth since it started in mid-2002 and expects about 21 percent growth this year, Krill said. She declined to disclose the company’s annual revenue.
Krill said she and her employees have a unique blend of experience in health care, advertising and marketing that give her company an advantage over others working with health care providers.
"If it’s health care, we can speak to it," Krill said. "We’re taking all of our talents and what we offer to clients. That’s how we’re different."
Krill previously worked as senior vice president of Rogers Memorial Hospital, a mental health and treatment facility in Oconomowoc, and later worked for an advertising agency, developing a health care division there.
The company works with a wide range of clients in the health care field, Krill said, including hospital systems, physician groups, specialty centers and long-term care facilities.
The staff’s experience enables Stanton Healthcare Management to offer a range of services most other health care consulting firms can’t, even when they have more employees, Krill said.
"We have the administrative background from my experience with the hospital, and I love the ops side of the business," she said. "I remember how difficult it is to manage a project when you have to try to integrate the services of three or more vendors into the project. We want to be a single source, so they only have to deal with Stanton. We can do management training, marketing and other services at the same time."
Stanton Healthcare Management’s growth has allowed the company to offer more to its customers, Krill said. Competition within the health care industry has given her company a niche market to work with.
"I do believe, and we’ve seen, that there is incredible competition in the health care market," she said. "(Health care providers) are in a situation where they must be business savvy to attract and retain both patients and staff. In addition, customer-driven health care is huge. We develop customer service programs as well."
Sarah Zwiefelholfer, vice president of business development for Stanton Healthcare Management, said the demand for multiple services by customers often gives the company opportunities to sell multiple services or products to clients.
"I do a lot of assessment, consultation and operations work," Zwiefelholfer said. "I’ll go into a specific situation for management recruitment or product development, and it often gives me an opportunity to sell our other services, where we can also talk about marketing campaigns or how to blend things with a business plan."
The combination of services that Stanton Healthcare Management offers is different than anything else offered to the health care market in southeastern Wisconsin, Krill said. The company has 10 clients it is working with now and will continue growth in the future, she said.
Krill has specific plans of other areas that Stanton Healthcare Management will develop new services in, but declined to elaborate on them. However, she said the new services will work with current services, to strengthen what the company can offer clients.
"We have a very unique model," Krill said. "(The medical community) doesn’t usually get a full-service blend. For example, Angie (Vosters, director of project management) is awesome at managing a project, but she has developed excellent public relations skills that she’s able to provide to clients. And Sarah (Zwiefelhofer) has a strong physician practice background, but she also has a good understanding of marketing and communications. It’s a nice blend."
Stanton Healthcare
Management Inc.
Address: 6737 W. Washington St.,
Suite 1420, West Allis
Industry: Health care business development and consultation
Employees: 5
Web site: www.stantonhealth.com
June 10, 2005, Small Business Times, Milwaukee, WI
