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1115 Cottonwood Ave., Hartland
Industry: Technology
Employees: 65

Hartland-based EmbedTek offers client companies the unique opportunity to focus on their core business by providing complex embedded computers and integrated displays for their products. The proven business model, decades of experience in the technology industry, and the company’s dedicated workforce are an equation for success, according to Dan Aicher, chief executive officer of the company.

“The business has grown significantly,” Aicher said. “In 2010, the company earned approximately $1 million in revenue. Just four years later, we’re on track to do in the neighborhood of $25 million.”

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The four owners of the business include Aicher, Kent Tabor, president and chief technology officer, Tom Fotsch, chief operating officer, and Ted Platz, vice president of sales. Combined, the four owners have decades of experience growing and running technology companies from the ground up.

“This type of technology is ubiquitous,” Aicher said. “Our market is very large, but we’re focused on markets that have been using this type of technology for a long period of time.”

EmbedTek works with original equipment manufacturers, primarily medical equipment manufacturers, and industrial automotive companies.

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“We operate under a simple system: Say what you’re going to do and do what you say,’” Aicher said. “Our focus makes us different in the market and endears us to our customers.”

EmbedTek has a good indication of what the future will look like, based off engagements that are currently in the design and engineering phase. Those engagements, according to Aicher, typically take 12 to 18 months to turn into revenue gains.

“Strategically, we’re focused on adding to our capabilities, which will allow us to pursue a broader range of applications within our target markets,” Aicher said.

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