Doig Corporation

    Address: 7400 Quail Court, Cedarburg, WI 53012


    Year founded: 1956

    Product or service offered: We’re one of the Midwest’s leading distributors of products that automate industrial processes. Doig Corporation uses a diverse line of technologies including pneumatic, motion control, safety, sensors, robotics, and vision products to provide automation solutions.

    Projected 2012 revenue: $14 million

    CEO: Bob Doig

    Target Clientele: “Our best clients embrace technology and automation to enhance their global competitiveness by improving their productivity and quality while lowering their total operating costs.”

    Business organization memberships: Metropolitan Milwaukee Association of Commerce Council of Small Business Executives, MMAC’s CEO’s of Growing Businesses, Association of High Tech Distributors, Fluid Power Distributors Association, The Executive Committee, The Strategic Coach.

    What has fueled your company’s growth? “The most valuable key to our performance has been our tremendously skilled and experienced team and the relationships they have built with our clients. Understanding our greatest strengths (sticking to our core strengths) and our intimate knowledge of our clients’ businesses allows us to jointly make good decisions regarding how we can bring that value to benefit them. Without giving away any trade secrets, we’re extremely skilled at understanding what our customers’ business challenges are and how DOIG fits in to help them win on a global basis. Our sophisticated data analytics allows us to identify what we’re great at doing, what our clients value most, and how we can provide that value in a way that minimizes costs to our clients while maximizing their productivity.”

    What is the biggest obstacle to your company’s growth? “As we grow, through a combination of organic growth and acquisitions, it’s vitally important to keep the consistency in the way we deliver our benefits to our customers. Therefore, our biggest challenge will be to teach and ingrain our culture and decision-making principles into our newest team members.”

    Do you plan any changes in your company in the upcoming months? “We will be looking at acquiring good businesses within Wisconsin and the surrounding states that we feel bring us geographical, customer, and product line advantages.”

    Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them? “First and foremost, I admire the entire Doig Team – I am blessed every day to spend time with such a talented and dedicated group of teammates and friends. David and Charles Koch of Koch Industries – aside from successfully running the second largest privately held company in the USA, they’re unafraid of being outspoken cheerleaders for capitalism and libertarian causes.”

    What is the outlook for the business conditions of your industry over the next several months? “Based upon our current level of activity with our clients, we feel confident that our business will continue to strengthen. We’re finding a higher percentage of our clients are themselves growing and, more importantly, most are looking for ways to gain higher levels of productivity and reduce costs. That’s the value we provide, so we expect good things to continue.”

    What is your company’s key strategy for rising out of the recession? “Our key focus is to continue to execute our existing strategy and to scale it up with acquisitions and geographic growth – always keeping the future needs of our customer foremost in our minds and actions.”

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