Dohmen names Frisina new chief marketing officer

The Dohmen Company has named Cynthia Frisina, its new Chief Marketing Officer. Frisina has nearly two decades of experience in several major industries.
“Cynthia brings a unique blend of entrepreneurial skill honed by owning and operating her own business, and corporate marketing savvy built from years spent with large multinationals,” Cynthia (Dohmen) LaConte, chief executive officer said. “I’m confident that her impressive background and her passion for improving healthcare will advance our vision of creating a more efficient, affordable and accessible healthcare supply system. The designation of a CMO to our senior management team will help us sharpen our position as an innovator and market-leading provider of outsourced services within life sciences.”
Dohmen Company acquired three companies in 2011 to help advance its service offering. They included:  PlanIT, a health analytics firm; MedComm Solutions, a medical call center; and Centric Health Resources, which serves patients with rare disorders known as orphan diseases. Dohmen plans to acquire more companies in 2012.
“I look forward to joining a team of visionary thinkers committed to reducing cost, complexity and conflict within healthcare and to building recognition of a brand that has stood for integrity within pharmaceutical care for over 150 years,” Frisina said.
Prior two owning her own branding and digital marketing consulting practice in healthcare, telecommunications, technology and nonprofit sectors, Frisina led marketing campaigns for Fortune 500 brands and high-profile companies including Hyatt Hotels, AT&T and Cox Enterprises. Her professional expertise includes integrated marketing strategy, brand positioning, digital, social and traditional media, website usability, SEO, customer development, marketing research, competitive intelligence, investor relations and media relations.