I recently met someone who used the term “social business” instead of the common “social media” vernacular. Whichever term, social media activities must be strategic extensions of a business’ marketing and communications plans. If not, it’s a waste of time and resources.
People who follow businesses online are more likely to think positively about them and become their customer – engagement is critical. So businesses must pay attention to the “social” in “social media” to achieve business goals using agile tactics. Strong social businesses connect with target audiences by delivering value, interacting and moving followers to be even more engaged online and offline. Effectiveness is a moving target. Creating business content isn’t enough. Ultimately, the “social” in social media is the X Factor that can make or break ROI.
Here are five questions to assess your “social” business activities. Do you:
