“Do the KIND Thing”

After a rocky start to his entrepreneurial career, Daniel Lubetzky persisted to eventually accelerate the growth of KIND Healthy Snacks. The company, which Lubetzky launched in 2004, continues to expand as it caters to consumers wanting snack bars that are as healthy as they are tasty.

Lubetzky details the foundation of KIND’s business model and the drivers of its success in his New York Times bestseller, “Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately.”

Much of Lubetzky and his staff’s success has stemmed from 10 core tenets: Thinking with an AND philosophy, purpose, grit, truth and discipline, keeping it simple, originality, transparency and authenticity, empathy, trust, and ownership and resourcefulness.

The company’s AND philosophy includes a focus on creating great products “and” sparking social change as it works to grow revenue and inspire people to perform unexpected acts of kindness at once.

“Do the KIND Thing” is available on www.800ceoread.com for $20.80.

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