Design North draws in third generation leadership

Design North, a Racine-based company focused on branding and packaging design, has introduced third-generation leadership into its operations with Lina Sucharda, who has been appointed marketing support specialist.

Lina is the daughter of Lee Sucharda III, president of Design North, and granddaughter of company founder Lee Sucharda Jr.

In her new role, Lina will help promote Design North’s services around branding and packaging design. She brings expertise in trend forecasting, target marketing and current retail strategies.

Design North was established in 1963 and has advised a variety of brands, including Birds Eye, Harvest Stone, Snap-on, Dr. Smith’s, Dynamoo, and InSinkErator.

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