Custom Equipment – Hy-Brid Lifts

Custom Equipment – Hy-Brid Lifts
2647 Hwy 175, Richfield
Year founded: 1981
Product or service offered: All-purpose Hy-Brid Lifts and a line of scissor lifts in electric and push-around models
President: Steve Kissinger
Leadership team: Lynn Kissinger, vice president; Justin Kissinger, marketing manager; Sarah Kissinger, PHR, SHRM-CP
Projected 2015 revenue: Not disclosed
Target clientele: Equipment rental companies and construction equipment distributors
Business organization memberships: Association of Equipment Manufacturers, International Powered Access Federation, Scaffold and Access Industry Association, American Rental Association
What has fueled your company’s growth?
“Three things are fueling our growth: brand recognition; improved economic conditions; and new product innovation.”
What is the biggest obstacle to your company’s growth?
“Currently, the strength of the dollar is one of our biggest obstacles to company growth. The strength is great for domestic sales, but at the same time, has greatly slowed our international growth.”
Do you plan to make any changes to your company?
“Change is a must to stay ahead of the competition. Some changes we know but others we don’t, which is why we have a strong management team to handle the unknown. Currently, we are working on quite a few changes to increase manufacturing efficiency and reach new customers, along with developing several customer improvement programs.”
What is the outlook for your industry?
“The domestic outlook for our business hasn’t looked better and we are hopeful the global outlook will improve in the near future. We currently are on pace for a record year.”
What is your company’s most important growth strategy?
“Our growth strategy involves deeper penetration in more domestic markets; further development of our international growth plan, for when the conditions improve we are ready to get better penetration; and new product introductions to diversify our product makeup, which will allow us access to more markets.”

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