The Milwaukee Bucks and MillerCoors, one of the team’s long-tenured corporate partners, have unveiled a limited-edition 2013-14 Commemorative Bucks Coors Light can that will be available throughout the region this season.
Featuring a green side panel showcasing the Bucks primary logo, Bucks fans can now show their support of the team while enjoying “The World’s Most Refreshing Beer” at the BMO Harris Bradley Center and other participating retailers from Friday, Nov. 1, through the end of the 2013-14 NBA season.
The commemorative can maintains all of the Coors Light can innovations that Bucks fans and MillerCoors customers have come to love. Each 16-ounce Super Cold Activated can, on which the mountains turn blue indicating the contents are “As Cold as the Rockies,” contains the patented Frost Brew Liner and Vented Wide Mouth.
MillerCoors has been a major sponsor of the team since the inaugural season in 1968, and prior to last season extended the partnership an additional 10 years to remain the exclusive beer sponsor of the Milwaukee Bucks.
In addition to promotional opportunities like the 2013-14 commemorative can, the Bucks partnership with MillerCoors includes rights for the brewery to use the team’s name and marks in developing other consumer and retail promotions, extensive in-arena signage and marketing, advertising during the team’s radio and TV broadcasts, presence on the team’s digital platforms and hospitality benefits.