“Contagious: Why Things Catch On”

Have you ever wondered why certain products get talked about more often than others? Do you often consult your peers before buying a product? Professor Jonah Berger explains word-of-mouth social transmission in his book, “Contagious: Why Things Catch On.”

As a former restaurant manager, Berger not only created products; he also created conversation pieces. Besides advertising, some products are talked about more often because they are just better or have more attractive pricing.

In his book, Berger details what else generates buzz for products.

“Contagious: Why Things Catch On” has been included on 800ceoread.com‘s best seller list. It can be bought for $15.08 at the website.

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