Coffee Break with Bruce Lefco, Chairman & CEO, Health Payment Systems Inc.

Company address: 411 E. Wisconsin Ave., Suite 1250, Milwaukee, WI 53202
Company Web site:
Health care Revenue Cycle Management
Number of employees:
Nicolet High School
Wife, Joyce; daughters Michelle and Jessie; son Cory.

What was the smartest thing your company did in the past year?

“Developed a risk-management model to address changes in the economy.”

What’s new at your company?

“We’re moving our product offerings outside the state of Wisconsin, and we’re involved in the creation of a new health insurance product that addresses the individual and small group markets.”

Do you plan to hire any additional staff or make any significant capital investments in your company in the next year?

“Yes. We could double our workforce in the next 12 months, and in anticipation we are moving to new office space in July. We have attracted and will continue to hopefully attract well-qualified people to jobs with opportunity for growth, good compensation and benefits, within our exciting work environment.”

What will be your company’s main challenges in the next year?

“To continue to accelerate our rapid revenue growth.”

What’s the hottest trend in your industry?

“I believe that we are moving into an era where big is not better. We’ve seen it happening in the banking /investment arena with the negative impacts of consolidation, and we are going to see it in health care with a move away from concentrated market share with one or two large players in a given market.”

Do you have a business mantra?

“No one gets paid too little or too much for too long.”

From a business standpoint, who do you look up to?

“Ed Howe, former head of Aurora Healthcare, who had the tunnel vision and focus to meet his growth goals.”

What was the best advice you ever received?

“Try to listen more and talk less.”

What’s the funniest thing that ever happened to you in your career?

“When I sold one of my previous companies to New York-based Multiplan about 15 years ago , during the due diligence process, the president of the company referenced me as being their ‘rabbi’ in Wisconsin, as a reference to my knowledge in the Wisconsin marketplace. After the acquisition was completed, I was in New York for a meeting with other senior managers and was introduced as Rabbi Bruce Lefco by the chairman of the company.”

What do you like to do in your free time?

“Having the opportunity of sharing free time with family and friends is both fun and important to me. I enjoy a round of golf when I can get it in, and I also love to use my new Kindle2 to catch up on my reading.”

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