SBA loans
The following loan guarantees have been approved by the U.S. Small Business Administration during May: Aquatic Emporium/The Fish Store,...
Create a niche – sidebar
You can capitalize on your unique market strengths through niche market development. In order to do that, you must...
Canned software sometimes is OK
Canned' manufacturing software is cheaper in the long run When the term "make or buy" is used in a...
Midwest Express Center, by the numbers:
The $170 million Midwest Express Center will be more than twice the size of the city's existing convention facility....
Uncovering hidden objections
Years ago, after making what I thought was a great advertising proposal to a local restaurant owner, I sat...
The sales training myth
Sales training doesn't work unless you're involved Over small talk at a backyard barbecue, Al, a salesman for a...
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Event-planning expectations
Identify your purpose in the event planning process
If you're planning a meeting or special event for your business, you...
Palm devices
Pocket-size PDAs replace organizers, notebook computers for many tasks When Apple first introduced the Newton personal digital assistant five...
Pyramid power for marketing
Lead your consumers to strong brand sales No marketer today can count on unquestioning brand loyalty; few ever could....
Blue Horse’s Top 10 marketing tips
As competition heightens, it's more important than ever to distinguish your business and to position your firm as the...
