Marketing & Media

Scott Seroka is one of 29 Certified Brand Strategists in the United States. Seroka advises companies to be preemptive and proactive about their brands.

If a picture is worth a thousand words, what's the value of a video? The answer: lots and lots. More brands are heading for the Hollywood lights as they turn to the social video scene to win over consumers.

The Oak Creek Community Development Authority is considering a proposal to spend $23,000 on advertisements on the Green Bay Packers Radio Network.

I recently had the great privilege of hearing a keynote speech by Rance Crain, president of Crain Communications and editor-in-chief of Advertising Age, Crain's Chicago Business, Crain's New York Business and TelevisionWeek.

You were told that your company has to be “on social media.” You created a Facebook page because you heard everyone does. You've tried tweeting because your competitor does. Now you are asking, “What do I say to get noticed?”

The U.S. stock market is building on record highs, the housing and automotive markets continue to recover, the banking industry has stabilized, gross domestic product continues to grow, the unemployment rate is falling and new jobs are being added every month.

Tribune Co. has reached an agreement to acquire 19 television stations, including WITI-TV (Channel 6) in Milwaukee, from Local TV Holdings LLC for $2.7 billion in cash.

Tribune Co. has reached an agreement to acquire 19 television stations, including WITI-TV (Channel 6) in Milwaukee, from Local TV Holdings LLC for $2.7 billion in cash.

BizTimes Milwaukee received three awards for editorial excellence as one of the best local business publications in the country from the Alliance of Area Business Publications (AABP) over the weekend.