Marketing & Media
Explore stories and updates from Milwaukee’s marketing, PR, and media landscape, including agency growth and digital trends.
Journal Communications promotes executives
Milwaukee-based media company Journal Communications has announced two executive promotions.
Packers to open Milwaukee corporate office
The Green Bay Packers announced today they will open a new marketing and corporate sales office in Milwaukee this spring.
Journalism project chronicles ‘A Day in the Life’ in Milwaukee
BizTimes Media on Wednesday unveiled “24 Hours: A Day in the Life in the City of Milwaukee in 2013,” a community journalism project compiled by students in the “Advanced Reporting” class at the University of Wisconsin-Milwaukee.
Journalism project chronicles ‘A Day in the Life’ in Milwaukee
BizTimes Media today unveiled “24 Hours: A Day in the Life in the City of Milwaukee in 2013,” a community journalism project compiled by students in the “Advanced Reporting” class at the University of Wisconsin-Milwaukee.
Rockabilly Chili Fundraiser expands
After last year’s Rockabilly Chili Fundraiser attracted more than 3,000 attendees to help select the city’s best chili, WMSE 91.7FM is flexing the 2014 event to add space and bring in new entertainment.
Avoid social recruiting mistakes
Social recruiting is using social networks such as LinkedIn, Twitter and Facebook to discover and woo new talent. But social recruiting is more than tweeting, “We're hiring!” Here's a look at five common social recruiting mistakes (and how to fix them):
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Packers playoff game tickets sold out
All tickets have been sold for Sunday’s NFC Wild Card Playoff game between the Green Bay Packers and San Francisco 49ers at Lambeau Field, the Packers announced this morning.
Milwaukee pride
Storytelling is among the most powerful ways a company can capture and communicate its brand, according to Paul Upchurch, president and CEO of Visit Milwaukee. The convention and visitors bureau markets the greater Milwaukee area, largely through storytelling, to draw tourists as well as convention and meeting planners to Milwaukee from across the country and the globe.
Diversification provides boost for Color Ink Inc.
Two years ago, Todd Meissner attended a trade conference where he saw a demonstration of a structural paper material called Falconboard that his family's printing, packaging and communications company, Color Ink Inc., had never used before.
“The Social Employee”
While many companies have already realized the value of using social media to promote their brands and connect with their target audience members, the idea of integrating employees into social media marketing initiatives has largely gone untapped.
