Marketing
Learn effective marketing strategies for businesses looking to grow in southeastern Wisconsin.
Credibility is earned: ‘Do what you say you will do’
Credibility is the currency most people want. Like dollars in the bank, credibility can be spent in the company store. When you need to get buy-in on a new idea, others are more willing to get behind it. When a new position is available, your name can be advanced as a candidate others can safely support. If you disagree with a decision made by senior management, they are more willing to listen to your argument.
How strong is your brand? You need a clear and compelling message
Describe the relationship your company has with your customers. Does this align with how your customers describe the relationship...
The qualifying conversation – Why it’s the most difficult sales talk of all
Qualifying! It's probably the most under-valued and under-performed activity in sales. If almost any sales organization were to double its effectiveness at qualifying – which is painfully easy to achieve – it would deliver at least 10 percent to its bottom line overnight.
