Cannella to expand with new headquarters in Burlington

Cannella Response Television, the largest infomercial media company in the direct response television industry, announced it will break ground today on a new corporate headquarters in Burlington.

The new building will double the company’s space to 9,600 square feet in order to accommodate a significant staff expansion necessitated by record growth.

“This marks a new and exciting chapter in the history of our company,” said Frank Cannella, founder and executive director of Cannella Response Television. “Most notably, it is a testament to the great team that we have here; a team that has generated record growth for our company at a time when the industry as a whole is struggling. We are also pleased that our home will remain in Burlington. We have a long and successful history here, and will continue to support the community in any way we can.”

With support from the City of Burlington, the Community Development Authority (CDA) and Racine County Economic Development Corporation (RCEDC), Cannella was able to secure a location at 848 Liberty Drive in the Burlington Manufacturing and Office Park. The company expects the $1.8 million construction project to be completed by the end of November.

"The city leaders offered an attractive incentive plan that competed against other regional communities, which proved to us that they wanted Cannella Response Television to stay in Burlington," said Tony Besasie, president, Cannella Response Television.

The Peter Scherrer Group of Burlington is the design build contractor on the project. Sub-contractors will bid the project, through invitation, in the coming weeks.

Cannella’s headquarters currently is located at 492 N. Pine St. in Burlington.

"We’re already experiencing a surge in applicant resumes from professionals  wishing to find employment back home in Burlington," said Robert Medved, CEO of Cannella Response Television. "We’ve always been able to find quality employees with roots in the Burlington area. To see this response further encourages us and confirms that our decision to remain in this community was a solid one."

The company was purchased in 2009 by private equity firms ZM Capital and Palladium Equity Partners.

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