Business notes

Saz’s Catering will open a deli in the Honey Creek Corporate Center on Milwaukee’s west side in May. The 2,500 square foot Saz’s At Honey Creek will be located on the lower level of One Honey Creek Corporate Center. Once the fourth office building in the complex is complete, scheduled for later this year, the office park, just off 85th Street along I-94, will accommodate 1,500 people.

The deli, Saz’s first permanent off-site location catering to employees, will offer a variety of sandwiches, Saz’s signature items including barbecue pork, festival favorites mozzarella sticks and sour cream and chive fries, and daily specials.
"The building’s developer, Opus North, approached us because of our reputation, as well as our ability to prepare and package food that is easy to take to offices," said Steve Sazama, owner of Saz’s. "We wanted to expand our catering business into an office environment, and we are excited that our initial offering in this area is with one of the city’s most upscale and successful business parks."

George Webb Corp. has launched a new marketing campaign aimed at elevating its image as "a restaurant that serves quality, classic American food while delivering a dining experience with personality," the Waukesha-based corporation announced.
The campaign was kicked off with a five-week schedule of heavy television advertising that features new creative from Eichenbaum + Associates. Sunday newspaper inserts, in-store banners, placemats and table tents are also part of the marketing mix.
"We spent many months researching, evaluating and delving into the essence of George Webb," said Dave Stamm, president of George Webb Corp. "In the end, we decided to focus on what we do best. We pride ourselves on the high-quality food that we serve our customers and the friendly, comfortable environment of our restaurants and are more than ready for our advertising reflect that."
As part of George Webb’s new positioning, Eichenbaum + Associates has created a series of three, 30-second television spots. In each of the "Get Comfortable" TV spots, the camera focuses primarily on the food that’s being served, while viewers hear the relaxed, everyday conversations between customers.
Starting April 27, Sunday newspaper inserts will also be used to promote George Webb’s monthly menu feature and deliver coupons. The FSI strategy is a departure from the company’s previous reliance on couponing by franchisees in local newspapers.
Eichenbaum + Associates won the George Webb account last fall after an agency review. This year marks the 55th anniversary of George Webb, which has 42 restaurants in Wisconsin.

The North Central Association of Colleges and Schools has awarded Mount Mary College in Milwaukee continuing accreditation, with the next comprehensive visit to take place in 2012-2013.
"Mount Mary has received this highest possible rating consistently since 1926, and it is extremely gratifying to have Mount Mary’s achievements acknowledged in this significant way," said Patricia D. O’Donoghue, president of the college.

A Famous Dave’s barbecue restaurant has opened at 2137 E. Moreland Blvd. in Waukesha. The store is the seventh Wisconsin location for Minneapolis-based Famous Dave’s, which now has more than 40 company-owned restaurants and 33 franchised locations in 19 states and the District of Columbia. It has signed development agreements for an additional 118 franchised locations.
The Waukesha location is a franchise operation owned by the same company that runs the Appleton location.
Famous Dave’s of America Inc. was founded in 1995 and is traded on the Nasdaq exchange (DAVE). It reported 2002 revenue of $90.8 million and expects 2003 revenues to be between $108 and $110 million.

Two doctors affiliated with St. Francis Hospital have opened the South Shore Women’s Clinic in the new Midwest Medical Surgical Center, 2603 W. Rawson Ave., Oak Creek. The doctors, Walter I. Melnyczenko and Anthony C. Pagedas, remain on the staff at St. Francis, 3237 S. 16th St., Milwaukee.

Ellingsen Brady Advertising in Milwaukee has added Web and interactive specialist Jeff Hall of Milwaukee to its team as the agency opens Web Ellingsen Brady. "We have found an overwhelming demand for good Web design and strategy that is unmet for many of our current and potential clients," said Tim Brady, vice president of the agency.
Hall holds a bachelor of science in communication degree with an emphasis in art, from Miami University of Ohio. He also has a bachelor in art in commercial art degree earned partially from the Milwaukee Institute of Art and Design. Prior to joining Ellingsen Brady, Hall worked as a Web consultant for Compuware in Milwaukee and as a freelance Web architect.

Jefferson Wells International has moved its corporate headquarters away from its namesake intersection in downtown Milwaukee – the nearby corner of Jefferson and Wells streets. The company, which provides temporary help to professional services industries, has moved its offices to 200 S. Executive Dr. in Brookfield.
The company, which is owned by Glendale-based Manpower, said the move would allow all departments to work at the same location.
Jefferson Wells International was founded as Audit Force. After changing its name, it was sold to Manpower by founder Michael Harris, who is now building a human resources company, Capital H. Jefferson Wells International employs more than 1,500 people in more than 35 offices throughout North America.

Peter M. Mukahirn and Gregory S. Koehler have launched US Technologies in Greenfield after acquiring the computer and networking data services and Web-hosting and maintenance services of Roman TechNet, a division of Roman Electric Co. in Milwaukee.
Included in the transaction were Roman TechNet’s servers and computer networking equipment. US Technologies will handle warranty claims of former Roman TechNet customers.
Mukahirn, 31, and Koehler, 30, had been IT project managers with Roman TechNet for more than two years and previously owned their own businesses. Mukahirn operated PC Connect while Koehler ran Computers Made Easy.

Beachcomber Salon has opened in the Old Main Street at Pewaukee Lake development at the beach in Pewaukee. The salon is part of the village’s downtown and lakeside revitalization effort. Carole Riley, with more than 20 years of experience in the salon industry, opened the business. It is at 161 W. Wisconsin Ave.

Heartland Information Research has outgrown its space in the Professional Dimensions Women’s Business Incubator, a program of the YWCA of Greater Milwaukee managed by the Wisconsin Women’s Business Initiative Corp. in Milwaukee. Owned by Kate Hill, Heartland Information Research is now at 6434 W. North Ave. in Wauwatosa. The company specializes in economic and market research, business and strategic planning for small to midsize companies, business profitability analysis and internal process review and procedure development. Hill founded the company in 1998. She holds a master of science degree in operations research and a bachelor of science degree in statistics and operations research from the University of Maryland-College Park.

Muth Mirror Systems of Sheboygan has signed a supply agreement with US Auto Parts to provide Signal Mirror components and technology for replacement Ford Expedition mirrors that will be sold under the Kool-Vue brand name.

The Douglas Avenue location of Econoprint in Racine has moved to 214 State St., the corner of State and Main streets.

April 4, 2003 Small Business Times, Milwaukee

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