Bucks sell jersey patch sponsorship to Motorola

Image of a Milwaukee Bucks jersey with the Motorola logo.
Image of a Milwaukee Bucks jersey with the Motorola logo.

Last updated on May 24th, 2021 at 10:59 am

The Milwaukee Bucks announced today that the NBA team has formed a new multi-year partnership with Chicago-based Motorola, which will be the new jersey patch sponsor for the Bucks.

Beginning with the NBA playoffs, which start Saturday for the Bucks, the team’s jerseys will have the Motorola “batwing” logo on the left front shoulder.

As part of the deal, Motorola is now a Fiserv Forum founding partner and is the Bucks official mobile smartphone partner. Motorola is the sixth founding partner of the Bucks and Fiserv Forum, joining Fiserv, MolsonCoors, BMO, Johnson Controls and Froedtert & the Medical College of Wisconsin.

Motorola will also have its branding displayed on Bucks practice jerseys and will be part of in-arena replays and digital displays at Fiserv Forum.

Financial terms of the deal were not disclosed.

The Bucks previously had a jersey patch sponsorship with Milwaukee-based Harley-Davidson, which expired at the end of the 2019-20 NBA season.

“As we embark on our playoff run, we’re proud to have Motorola with us every step of the way as our new jersey patch partner,” said Peter Feigin, Milwaukee Bucks and Fiserv Forum president. “Like the Bucks, Motorola is a global company with roots in the Midwest that’s known for its forward thinking and innovation. We’re thrilled that they’ll be sewn into the fabric of what we do, both as part of our uniform and as our newest founding partner, and we’re excited to bring the best of both companies to an international audience.”

“Motorola and the Milwaukee Bucks share rich histories of tradition, innovation and a passion for putting consumers first,” said Rudi Kalil, VP and general manager, North America at Motorola. “The team’s energy, enthusiasm and dedication to their craft is infectious. We’re proud to officially welcome the Bucks into the Motorola family and are thrilled to connect with their fans and NBA sports fanatics worldwide.”

The Bucks and Motorola, in conjunction with the Milwaukee Bucks Foundation, will also collaborate on a community initiative with a focus on STEM education and advancement. Further details of this community program will be announced at a later date.

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Andrew Weiland is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, Weiland is a lifelong resident of the state. He lives in Muskego with his wife, Seng, and son, Zachary. He is an avid sports fan and enjoys coaching his son’s youth baseball and basketball teams.

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