Andrew Schmelzer, sports brand manager at Perfect Timing Brands in Waukesha
Name: Andrew Schmelzer
Title: Sports Brand Manager
Company: Perfect Timing Brands
Company address: N19 W23993 Ridgeview Parkway West, Waukesha, WI
Company web site: www.sportsfreak365.com
Industry: Sports licensed products
Education: MBA, Edgewood College, Madison, WI; and undergraduate degree from UW Madison in Political Science
Family: Wife Maria, daughter Erin 3.5, son Andrew Jr. 1.5
Hobbies and Interests: College sports, outdoors, reading, hunting, spending time with my family and traveling.
Favorite book and/or movie: One of my favorite movies is The Usual Suspects and one of my favorite books The Sword of Shannara
Favorite musician/band: Flogging Molly and Funhouse
Favorite place to visit/vacation: Lake Tahoe, NV
Favorite local restaurant: “La Merenda in Walker’s Point. It’s a great tapas restaurant with a phenomenal global menu. The best risotto in the city.”
Words to live by: If you haven’t given it your all, you haven’t given it anything.
What is your core philosophy for doing business? “Delivering on your promise to the customer. We can often lose sight of the fact that in business we are driven by what we provide to our customers, how we provide it and the value that our product brings. Be delivering on the promise to your customers, you will find that you take care of what is most important.”
Who is your role model and why? “When I think about role models, two people come to mind. The first would be my older brother Steve. He was married and had children before I did and I have learned a lot about being a good husband and father from him. The second would be President Abraham Lincoln. He presided over our country during one of its most tumultuous times and made incredibly brave and cognizant decisions that continue to have a positive impact on our country.”
What was the funniest thing that has ever happened to you? "One of my recent funny moments was trying to explain to my 3 year old daughter why I have more hair on my face than on my head. You have to love both the simplicity and honesty of children."
