Brew City plans Third Ward store


Brew City plans Third Ward store

Brew City Beer Gear Inc. is extending its brand of Milwaukee- and Wisconsin-related products to the Historic Third Ward. Brew City’s first non-mall location, at 407 E. Buffalo St., will sell local apparel, posters, books and glassware.

Brew City has also teamed up with Stone Creek Coffee to sell its locally made coffee, and will release a custom Third Ward blend.

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Another attraction will be a Class A beer license, so that Brew City can retail Wisconsin-made micro-brews from its Third Ward location.

The new retail location is just below Brew City’s corporate headquarters and production facility, where it designs and prints its products for wholesale and retail markets. Its Third Ward location will feature several warehouse sales each season, with special pricing.

In the past two years, Brew City Beer Gear has opened three locations, grown its wholesale business through in-house production facilities, and developed an integrated retail Web site with e-commerce engines, at

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Brew City currently has retail locations at The Shops of Grand Avenue, Mayfair and Brookfield Square. Brew City Beer Gear Inc. has been in business since June, 1986.

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