Brew City Brand Apparel will open a gift shop location between Thief Wine Shop & Bar and West Allis Cheese & Sausage at the Milwaukee Public Market.
Brew City Brand Apparel will open a cap space location between Thief Wine Shop & Bar and West Allis Cheese & Sausage at the Milwaukee Public Market.
“The Market is a downtown destination, representing all things Milwaukee,” said Paul Schwartz, spokesperson for the Milwaukee Public Market. “Brew City represents the perfect fit for our mission of high quality, specialty Milwaukee products.”
Brew City Brand Apparel is a Milwaukee-based and family-owned business formed in 1986. The company is celebrating its 25th anniversary year by opening the gift boutique.
"We love promoting Milwaukee using creative designs, and there is no better reason to create products than to be retailing in the heart of the Historic Third Ward," said co-owner Frank Keppler. "The great business plan that the directors of the Public Market have been executing inspired us to request to become a part of their family.”
Brew City also operates a location out of the Shops of Grand Avenue Mall.
“We are thrilled about this opportunity,” said co-owner George Keppler. “The Market brings a great customer base to downtown Milwaukee, and it’s exciting to have our apparel in front of them."
Brew City’s initial product plans will be completely overhauled at the Market, and will be specific to that location, said Keppler.
