The BMO Harris Bradley Center announced today that iconic British rock band The Who will play at the arena on October 13, 2015. The Who, on what lead singer Roger Daltry calls its “last big tour,” has not played in Milwaukee for 18 years.
The Who is one of a group of impressive concerts lined up for next year at the Bradley Center. On Feb. 12, Fleetwood Mac’s “On with the Show” tour will offer a live reunion among Mick Fleetwood, John McVie, Stevie Nicks, Lindsey Buckingham and Christine McVie playing together for the first time in 16 years. And singer/songwriter Neil Diamond will also be playing the Bradley Center, on April 9.
This weekend, the BMO Harris Bradley Center will celebrate the three big rock and roll acts with a musical history exhibit of concert memorabilia in one of its atrium display cases. Signed guitars and other instruments, microphones, albums and magazine covers from acts who have played at the arena since its 1988 opening will be on display.
“The Who, along with The Beatles and The Rolling Stones, is part of the Holy Trinity of British rock bands, and Fleetwood Mac will feature the incredible lineup that made the group famous. Add in the legendary Neil Diamond, and we have spectacular treats in store for fans throughout the metro area,” said Steve Costello, president and chief executive officer of the BMO Harris Bradley Center. “This A-List trifecta reminds us that much of Milwaukee’s musical history has played out right here in our building over the past 26 years. We’ve hosted The Rolling Stones, Sir Paul McCartney, Frank Sinatra, Jerry Garcia and many others. Artists tell us they love our Milwaukee hospitality, and many have left us with signed mementos. We love these items because of the stories they tell, and thought it would be fun to share some of the Center’s incredible history with Milwaukee’s fans.”
The Bradley Center has booked a number of other big name acts this season, including Pearl Jam on Oct. 20, James Taylor and his All-Star Band on Nov. 4, country star Hunter Hayes on Nov. 13, and pop singer Ariana Grande on Feb. 28.
“2014-’15 is shaping up to be one of the strongest concert and event seasons we’ve seen in some time – and we’re not finished yet,” Costello said. “Our team is working hard to schedule a season that offers something for everyone. It’s world-class, live entertainment at its finest, for the entire family to enjoy.”
