Last updated on July 2nd, 2019 at 09:46 am
Booth Tag, a trade show mobile application designed by Milwaukee-based Finn Digital, has been selected by Exhibitor 2012, the trade show industry’s largest exhibit hall, to drive foot traffic at its new “Find It-Marketplace” event
Booth Tag, a trade show mobile application designed by Milwaukee-based Finn Digital, was selected by Exhibitor 2012, the trade show industry’s largest exhibit hall, to drive foot traffic at its new “Find It-Marketplace” event.
Exhibitor 2012 took place in Las Vegas earlier this week.
Booth Tag launched its first version at BizTimes’ Biz Expo in 2010.
The BoothTag game awards points to attendees as they scan exhibitor booth bar codes, and engage in event-wide scavenger hunts. Exhibitors create their own bonus bar codes and download spreadsheet lists of all attendees who scanned at their booth.
Exhibitor Media Group chose BoothTag for the trade show industry’s largest exhibit hall because of the "gamification" employed in generating attendee traffic to exhibitors.
Event attendees scan QR codes using the iPhone or Android BoothTag app that has been branded for Exhibitor 2012. On-screen notifications in the app encourage the attendee to explore new areas, connect with fellow attendees by scanning their personal game barcode, level-up by acquiring more points, and win prizes provided by the event. Exhibitors and attendees can also manage their game connections and profile information through a dedicated portal at http://findit.boothtag.com.
Bill Finn, president and chief executive officer of Milwaukee-based Finn Digital, said the company ended the trade show with 2200 scans throughout the show and had more than 300 attendees playing.
"In preparation for the event we made UI updates to the mobile and web versions of BoothTag for better usability," Finn said. "We also developed native iOS and Android applications for the attendees using those devices to make the experience more fluid. The largest addition to BoothTag that incorporates real-time tracking, is the inclusion of more displays on the tradeshow floor."
According to Finn, Booth Tag shows feedback graphically to attendees in real time, as it occurs, on both mobile devices and a series of screens. The feedback, according to Finn, helps motivate attendees to play and keep playing.
In addition to BizExpo in Milwaukee, Booth Tag has also appeared at InBusiness Madison, CompTIA Breakaway 2011 in Washington D.C. and national corporate internal trade shows across the country.