Book Review: “Wikibrands: Reinventing Your Company in a Customer-driven Marketplace”

Social networks, brand connection and customer participation are the next generation of business building. A status update on Facebook, a rave on Twitter or a review on YouTube can add up to real value for a business. It’s that customer freedom and feedback coupled with customer service that is the future of business.

The book “Wikibrands: Reinventing Your Company in a Customer-driven Marketplace,” co-authored by Sean Moffitt, Mike Dover and Don Tapscott serves as a operational strategy guide in this new realm of business. The authors showcase how to take advantage of new technologies, new models of business and new enthusiastic online communities of customers for the benefit of your business.

The book is available on 800 CEO Read for $28.




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