Book Review: “Apples to Apples: How to Stand Out from Your Competition”

Competition in today’s marketplace is more challenging then ever. Historically, companies had to worry about competition across town. Today’s global marketplace forces businesses to react to competition everywhere. In his new book, “Apples to Apples,” author Dan Paulson concentrates on five traits that successful, innovative and highly profitable companies possess in order to differentiate themselves from competition.

The book acts as a roadmap by giving the reader insight into what leaders need to develop in order to compete beyond price and continue to grow. Readers will learn how to create an engaged workforce, create a clear understanding for the vision of a company while also providing direction to get to that point. The book is available on in a hard cover edition for $29.95.


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