Biz Notes

Jockey International

UnitedHealthcare recently presented Kenosha-based Jockey International Inc. with its annual Well Deserved award for 2010. The award is given to employers who demonstrate exceptional commitment to helping employees improve their health and well-being through worksite wellness programs. Jockey’s wellness program includes health fairs, a free smoking-cessation program for all employees and dependents, onsite yoga and Pilates classes, and free onsite mammograms and flu shots. Employees are also encouraged to complete an annual health assessment and participate in online coaching sessions to reduce health risks. Nine other companies and organizations across the country received the award.

Omni Resources

Milwaukee-based Omni Resources Inc., was recently awarded the Employer Support of the Guard and Reserve award for its support of the National Guard and the U.S. Army Reserve. The Secretary of Defense Employer Support Freedom Award is the highest recognition given by the U.S. Government to employers for their outstanding support of their employees who serve in the Guard and Reserve. Nearly one-half of the U.S. military is comprised of the Guard and Reserve, making the role of U.S. employers in support of employees in the military increasingly important. Over the past 15 years, 145 employers from across the nation have received the award.

Warshafsky Law Firm

Milwaukee-based Warshafsky Law Firm was recently recognized by PR News’ Legal awards as having the best social media and online campaign of the year for its “Don’t Risk It,” online off line campaign to prevent drunk driving. Warshafsky partnered with Caffeine Communications in Wauwatosa to produce the campaign. The primary message behind “Don’t Risk It” was to reduce drinking and driving incidents on Halloween, one of the most common holidays for drinking and driving. To reduce accidents and prevent drunk driving, those who visited Warshafsky’s Facebook page and pledged to not drink and drive were given a cab code for a free ride home. For each pledge, Warshafsky donated one dollar to Mothers Against Drunk Driving. To further illustrate the dangers of drunk driving and to drive traffic to its Facebook page, Warshafsky placed crashed cars in high traffic areas across Milwaukee to bring attention to what can occur when you drink and drive. More than 800 rides were given on October 30, 2010. The award recognizes the law firm for this effort.


Brookfield-based Celtic Inc., an advertising and public relations agency, was recently selected by Skokie, Ill.-based Grand Trunk to lead a variety of awareness-building initiatives for the company, including media outreach and trade show support. Grand Trunk manufactures quality-crafted hammocks, travel accessories, beach gear, and related outdoor products.

P.K. Wheeler Communications

The Shorewood Business Improvement District recently signed a one-year marketing contract with Shorewood-based P.K. Wheeler Communications. The Shorewood BID board began a comprehensive review of its marketing program last fall and in December received 10 proposals from firms and individuals interested in managing the BID’s marketing efforts. The BID’s marketing program includes special events, media relations and communication materials. Paula Wheeler, principal of P.K. Wheeler Communications, has coordinated a team of independent marketing professionals to work on the contract’s multi-faceted scope. Team members include event planner Julie Stolper-Dieckelman, media relations consultant Christel Henke and graphic designer Dan Koller. Wheeler, Henke and Koller are Shorewood residents.

Alverno College

Alverno College in Milwaukee will launch a new Master of Science in Community Psychology degree program for women and men in the fall of 2011. Community psychology looks not only at the individual, but at how they are shaped by their surrounding environments and support systems. Professionals in the field work particularly with at-risk populations, such as people requiring mental health assistance. Many experts in the community psychology field also work with veterans. The community psychology model helps veterans or chronically mentally ill people adjust to the community, while also allowing greater access to services. Alverno College’s program focuses on health, prevention and intervention, and will offer two tracks. The first is a licensed professional counselor track, which will give students advanced clinical skills, focusing on the needs of the individual and how individuals are shaped by their community. It will also prepare them to work as licensed counselors. The second is a community research and consultation track, which will emphasize the skills needed to address a wide array of community issues, preparing students to work in research, policy and program development, and management. This is the fifth master’s degree program or licensure-to-master’s specialization developed by the college in the last five years.

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