Best Version Media LLC

Top 10 award recipient

David Durand

Best Version Media LLC

19335 Janacek Court, Brookfield
Founded: 2007
Industry: Print media
Employees: 56
2015 annual revenue: Not disclosed

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In 2007, Brookfield-based Best Version Media LLC was established with six community magazines in the Milwaukee metropolitan area. According to David Durand, chief executive officer of the company, Best Version took a few years to research and really get to know the market, and in 2012 came out of incubation and began actively growing.

Today, Best Version Media publishes more than 300 publications across all 50 states in the U.S., and in 10 provinces throughout Canada. It also recently established an office in Ireland.

David Durand
David Durand

“We publish niche magazines at micro-targeted levels,” Durand said. “We’ve been called the ‘Facebook of print media.’ We’ve figured out how to basically do social media in print form, and that’s a key differentiator.”

Locally, Best Version Media produces publications for several area communities, including Brookfield, Whitefish Bay, Bayside, River Hills, Pewaukee, Delafield and Elm Grove.

“Our products help elevate the local economy,” he said. “For a long time in history, neighborhoods and associations have been putting together different types of messages and newsletters for their members. Local towns and communities had local newspapers. We looked at both of these things and asked ourselves how we could do this better, and that’s what we did.”

The company currently employs 56 people at its 20,000-square-foot facility in Brookfield.

Best Version has added more than 170 magazines since January 2015, and has increased readership by more than 100 percent in the same time period.

“We’re still in hyper growth mode right now,” Durand said. “I will tell you, more than anything, what makes this business work are the great people we have here. They take our products and our culture seriously, and at the same time want to be the ‘best versions’ of themselves, as well.”

The company plans to continue to grow nationally and internationally, and is also looking to expand its products and services through research and development opportunities.

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