Behind the Scenes: Staging a home for sale

Habitat for Humanity loads furniture into a truck, which will be sold at its ReStore.
Habitat for Humanity loads furniture into a truck, which will be sold at its ReStore. Credit: Lila Aryan

Last updated on March 17th, 2020 at 01:34 pm

Powers Realty Group Inc. often stages homes with painstaking detail before it begins showing them to prospective buyers.

This is done to optimize their appeal, and it’s a worthwhile endeavor, according to the agency.

“Staged homes on average sell about 22% faster than a non-staged house,” said Suzanne Powers, broker-owner of Powers Realty. “And they get quite a bit more money.”

She said this in late October, as workers were setting up a 4,200-square-foot, four-bedroom home in Mequon that Powers Realty was listing for nearly $900,000.

The work includes painting, removing old items and bringing in furniture for staging. Powers Realty also partners with Habitat for Humanity, which will retrieve furniture that’s left over from the previous owners to resell.

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Alex Zank, former BizTimes Milwaukee reporter.

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