Bears strike deal with Dr Pepper, ending long relationship with Coca-Cola

    The Chicago Bears have signed an exclusive sponsorship deal with Dr Pepper Snapple Group, ending a longtime relationship with Coca-Cola Co. at Soldier Field.

    The seven-year deal, which sources say is worth $3 million annually, will make RC Cola, 7UP and Dr Pepper among the primary brands served at Bears games and give the Plano, Texas-based distributor lone beverage branding rights with the team.

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