Bears pass on casino advertising, stressing ‘values’

    While some NFL teams will feature casino advertising on stadium signage for the first time this year under a new league policy, the Chicago Bears won’t be one of them.

    The Bears are “choosing not to participate” in doing ad deals with casinos, said the team’s vice president of sales and marketing, Chris Hibbs, who called it a decision based on “values.”

    “From a business partner perspective, we’re lucky to have a ‘less is more’ philosophy where our focus is on top, blue chip brands that are highly associated with us,” he said. “Adding to that, an entity in gambling doesn’t feel like a fit to me, and I would surmise that some of our blue chip brands would feel the same way.”

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