Baird will keep name and headquarters after merger

Robert W. Baird & Co. Inc. will retain its name and its Milwaukee headquarters when it acquires Seattle-based investment McAdams Wright Ragen Inc.

The merged company will keep the Baird name, and the MWR name will be integrated into the Baird brand, according to John Rumpf, director of corporate communications at Baird.

The merger was announced Wednesday afternoon.

As for the impact of the merger on its Milwaukee operations, Rumpf replied, “Baird’s Milwaukee footprint has continued to grow and we have a variety of open positions available at our Milwaukee headquarters.”

Rumpf said, “No Baird jobs will be impacted” by the merger. “Working closely with MWR leadership, we will be going through a very thoughtful process to determine our future business/staffing needs,” he said.

BizTimes also asked what will become of the management teams of the two companies. Rumpf replied, “MWR’s management is working closely with us on the integration of our two firms.”

McAdams Wright Ragen has 180 employees and offers investment advisory, brokerage, equity research, bond and equity trading, asset management, institutional sales and investment banking. The company has seven offices in the Pacific Northwest and manages more than $10 billion in assets. It reported 2013 revenues of $48 million.

Baird, a global wealth management, capital markets, private equity and asset management firm, reported a record $1.1 billion in 2013 revenues. It has more than 2,900 employees at more than 100 locations worldwide. It manages more than $100 billion in assets.
Financial terms of the acquisition were not disclosed.

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