Baird Private Equity is rebranding to Baird Capital

Baird Private Equity, the direct private investment arm of Milwaukee-based Robert W. Baird & Co. Inc., today unveiled an updated strategic brand that includes the new name of Baird Capital.

Previously, Baird Capital operated under the umbrella brand Baird Private Equity” with Baird Capital Partners, Baird Venture Partners, Baird Capital Partners Europe and Baird Capital Partners Asia representing its global investment strategies. Going forward, Baird Capital is the group’s single, unified brand.

Baird Capital continues to take an integrated multi-strategy approach to making venture capital, growth equity and private equity investments in targeted sectors in the United States, United Kingdom and China. The new brand better conveys the strength of the group’s global, integrated platform.

“Rebranding to Baird Capital allows us to articulate our strengths and simplify our message,” said Gordon Pan, managing partner of Baird Capital.  “Our new brand builds on our incredibly strong foundation and conveys to our investors and to the market that we are a global, integrated, experienced team focused on driving great outcomes.” 

Baird Capital will continue to operate four distinct funds – U.S. Private Equity, U.K. Private Equity, China Growth Equity, and Venture Capital – and will continue to invest in smaller, high-potential companies within the services, health care, industrial and consumer products industries.  “This team has a long history of working together to create value on a consistent basis,” said Paul Purcell, Baird chairman, president and chief executive officer. “This updated brand reinforces Baird Capital’s vision for the future and its dedicated commitment to continued success.”

During 2012, Baird Capital deployed over $140 million in 33 new or follow-on investments and realized nearly $130 million principally through three exits.

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