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Sue Spaight


Keep it simple, social

Now that social media has been around for several years, more businesses are questioning the economic value and trying to determine the ROI. Yet,...

Does your business really need a Facebook page?

This may be a bordering-on-blasphemous opinion among some “social media experts,” but not every company in the world needs a Facebook page. This is so true that our integrated marketing agency doesn't even have a Facebook page (gasp!) because we have other strategic priorities (see strategic questions below).

Have a social New Year

As 2012 draws to a close, it's time to reflect on your social media strategies for the coming new year, including what is going well, and what you'd like to improve upon.

Think carefully about using Groupon

One of the hottest tactics in social media among small businesses is the social coupon. Groupon and Living Social are the largest sites nationally. The OnMilwaukee.com Deal of the Day and DealsByGolly.com are newer entrants on the Milwaukee scene.

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