In the event marketing industry, social media has transformed the way our audiences find and receive information to promote events. As an ever-growing and developing marketing tool, social media encourages attendee communication on a new level and is integral to success before, during and after your event.
Crafting a social media message for your audience can be daunting, but creating something catching, interesting and worth sharing can sometimes seem impossible.
While photo and video posts are great, fun, interesting and intriguing social media promotions are the perfect way to interact with your audience, keep them engaged and build positive brand awareness.
Pulling off a successful social media promotion is as easy as PIE.
Platform – Facebook and Twitter are great for many business needs, especially promotions. However, another platform might be even more relevant to your promo. Are photos a part of your promotion? Consider using Pinterest or Instagram to launch a contest. Thinking of including a scavenger hunt? Incorporate Foursquare or Google+ to give your promotion a little oomph.
Incentive – According to a study by Edison Research*, 56% of people who follow or "Like" brands do so for coupons, discounts and offers from that brand, while only 28% do for news and information. Give your fans something to talk about with a great reward, prize or recognition on your page once they win or complete the promotion.
Engagement – Social media enables businesses to communicate directly with their customers, guests and clients like never before. Take advantage by giving them a promotion they want to participate in, such as asking them to submit photos of their experience with your brand, or posting a story of a brand memory.
To pull it all together, your social media promotion must incorporate all of the above in addition to one secret ingredient. Whether that ingredient is a dash of creativity, a rare prize or just an unexpected twist, it will pull others in to engage and connect with your brand.
By ensuring your promotion is as unique as your business and not just a pie-in-the-sky idea, it is sure to be a success.