Andy Larsen

Several times recently, a health care client has directed me to start publicity campaigns promoting breakthrough new procedures, cost efficiencies or other competitive advantages – only to change course and cancel at the last minute.

Talk about game-changing plays…

A number of stories recently have detailed how NFL quarterback prospect Geno Smith cost himself millions by texting and tweeting during pre-draft meetings. While some might see that behavior as typical of a self-indulgent, spoiled star athlete, I don’t think it is that far outside the norm.