Thursday, September 21, 2023
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Alex Lahr


Know thy audience, create great content

With more than one billion people using social media to connect to friends and brands and consume content, you may think the key to gaining more fans on social is to create content that appeals to everyone – that’s hardly the case.

As journalist Dan Sinker puts it, “Everyone isn’t an audience. (It’s) the byproduct of an incredibly successful thing that was made for a far more specific bunch of people.”

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