ARI Network Services, a Milwaukee-based provider of website, software and data solutions, has acquired Duo Web Solutions, a New Berlin provider of social media and online marketing services for the powersports industry.
Financial terms of the transaction were not disclosed.
“This acquisition is in direct alignment with our strategy to grow the digital marketing services side of the business. Duo Web Solutions’ proven social media services, including reputation management and SEM services will now be available to dealers, distributors and manufacturers in all the verticals we serve,” said Roy Olivier, president and chief executive officer of ARI. “Together, we can deliver integrated digital marketing services designed to drive traffic online and in-store to grow our customers’ businesses.”
Heather Blessington, CEO of Duo Web Solutions, will join the ARI management team as chief marketing officer. In her role as CMO, Blessington will be responsible for corporate brand strategy, marketing communications, and facilitating revenue growth through sales and marketing initiatives.
“We are very pleased to have Heather join ARI’s executive team. She brings over 20 years of digital marketing experience with a track record of success delivering online marketing strategies to leading dealers, distributors and manufacturers,” Olivier said. “Her passion and dedication to helping dealers grow their businesses is well established and we’re confident she will have a significant impact on ARI’s continued success.”
“I am very proud to join the ARI team and to be a part of a rapidly growing, innovative company that recognizes the power of digital and social media marketing,” Blessington said. “My goal is to continually work with ARI’s team to enhance our value proposition for all customers. I look forward to launching ARI’s expanded services in the digital marketing space.”