Location: 2325 Parklawn Drive, Waukesha
Year Founded: 1995
Product or Service offered: Scientific Instruments for automatic chemical analysis in water or wasewater
Projected 2010 Revenue: $3.5 million
President: Bernie Beemster, president
Other key leadership members: Bruce Reynolds, secretary; Scott Kahle, treasurer; Wayne Adamczyk, manufacturing; Cheryl Schjoth, administration; Jed Reemsnyder, marketing; and Barry Novic, service.
Target Clientele: Municipal water and wastewater treatment facilities, Industrial water treatment suppliers, Industrial wastewater treatment facilities, industrial process water operations.
Business Organization Memberships: MMAC, M7 Water Council,Water Environment Federation, American Water Works Association, Central States Water Pollution Control Association, Wisconsin Water Association,Wisconsin Wastewater Operators Association, Rural Water Association, Instrument Society of America.
What has fueled your company’s growth?
“Expertise at applications that were once obscure but are now mainstream like biological nutrient removal and chloramination and our dedication to customer service.”
What has been the biggest obstacle to your company’s growth?
“Education of potential customers and decision makers concerning the full cost of ownership for an automatic chemical analysis syatem and the benefits of process automation within their plants.”
Do you have any planned changes for your company in the coming months?
“More emphasis on export and industrial markets.”
Who are the business people, locally or nationally, whom you admire? What traits do those people exhibit that make you admire them? “
Each of the founders have benefited from mentoring by leaders at Quad Graphics, Astronautics and Autotrol Corp. The founders of ASA were R&D teammates at Biotronics Technologies in the 1985-1995 time period and worked on many cutting edge projects. Steady leadership and optimism throughout business cycles was a valuable lesson learned at prior companies.”
What is the outlook for the business conditions of your industry over the next several months?
“Uncertain. Municipal treatment plants are dependent on local tax revenues and on new connections. Some work is related to new regulations and tighter enforcement. Discretionary capital projects in industrial markets do not proceed if the future is uncertain. A weak dollar favors exports, especially to regions where the local exonomies are stable and growing.”
What has been your company’s key strategy for rising out of the recession?
“So far, we have continued to experience strong growth during the recession. We are trying to maintain our order backlog and take strategic advantage of opportunities that arise in key markets.”
Congratulations from the strategic partners behind Applied SpectrometryAssociates Inc. (ASA Analytics)
John P. Fredrickson