Alicia Hurst

Coffee Break

Hurst

Last updated on July 2nd, 2019 at 10:57 am

Hurst
Credit: Lila Aryan Photography

President

Ener-Con Cos. Inc.

8575 W. Forest Home Ave., Suite 160, Greenfield

ener-con.com

Industry: Real estate

Employees: 22

Before she could vote, she was managing properties. “At 13 years old, I put in my application with my great uncle. I was hired as the laundry money manager for a local apartment complex. Through the years, I progressed in understanding property management and financial statements. By the time I got my driver’s license, I was managing properties for family and partners whom we still do business with today.”

Managing properties means managing the various personalities that rent them. “One of my favorite memories was a tenant calling to say someone broke into their apartment and was stealing their lunchmeat. The tenant said, ‘I can prove it! I put an ‘M’ on my lunchmeat when I put it in the fridge, but when I went to pull it back out, it’s a ‘W.’”

Boomers and millennials aren’t all that different. “The dynamic between the two are oddly related. One generation isn’t ready to purchase single family homes, while the other generation can’t wait to get out of their homes.”

Change is never easy, but it’s the best career advice she has ever received. “Accept change. Make change. Yet remember to stay grounded on the foundation that made you successful.” 

Making memories with family is something she cherishes. “When I look back at my childhood, I can still picture every trip I had with my family. I love making those memories with my own family because I know those vacations will stick with them forever.”

She likes her coffee with French vanilla cream.

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