LOCATION: W134 N5272 Campbell Drive, Menomonee Falls, WI 53051
WEB SITE: www.emasterlink.com
YEAR FOUNDED: 1990
PRODUCT OR SERVICE OFFERED: MasterLink is an IT Integrator providing services to clients in the areas of IT consulting, design, implementation and managed services. In addition, we provide product procurement for various IT hardware and software solutions.
PROJECTED 2008 REVENUE: N.A.
LEADERSHIP TEAM: Bruce Magnuson, chairman of the board; Wayne Piontek, chief executive officer; Al Thompson, president and chief operating officer; Bruce Kolb, chief financial officer; Virginia Kramer, chief information officer/chief technical officer; Maggie Knight, vice president of professional services; Matt Massa, chief architect; and Michele Liederbach, director of marketing.
TARGET CLIENTELE: Mid-Market and enterprise clients servicing professional services, manufacturing and health care.
BUSINESS ORGANIZATION MEMBERSHIPS: MMAC; and National Association of Professional Women (NAPW).
WHAT HAS FUELED YOUR COMPANY’S GROWTH? MasterLink’s growth has been fueled by building business partnerships with our clients, allowing us to become their trusted advisors. In addition, our team has worked to build service offerings that meet the demands of today’s market.
WHAT IS THE BIGGEST OBSTACLE TO YOUR COMPANY’S GROWTH? The biggest challenge is building a controlled growth model that allows us to maintain the service levels required to provide support to our clients without overextending.
DO YOU PLAN ANY CHANGES IN YOUR COMPANY IN THE UPCOMING MONTHS? In coming months, we would like to focus on business solutions that improve overall productivity in addition to expanding employee benefits. These changes will be in the areas of tool upgrades and workforce mobility, in recognition of rising fuel costs and providing the flexibility that employees desire. We are actively working to expand our sales team in an effort to meet our next level of goals.
WHO ARE THE BUSINESS PEOPLE, LOCALLY OR NATIONALLY, WHOM YOU ADMIRE? AND WHAT TRAITS DO THOSE PEOPLE EXHIBIT THAT MAKE YOU ADMIRE THEM? Ken Iverson, the CEO who oversaw Nucor’s transformation from near bankruptcy to one of the most successful steel companies in the world. He displays business, decision making and leadership characteristics that I appreciate in other business leaders, and that I strive for in myself.
WHAT IS THE OUTLOOK FOR THE BUSINESS CONDITIONS OF YOUR INDUSTRY OVER THE NEXT SEVERAL MONTHS? With the economy in a downturn, we are seeing many companies looking to control costs. Many IT budgets are being restricted when it comes to projects that can’t generate a quick ROI, which impacts some of the projects related to life cycle management or expansion projects. However, with rising fuel costs and travel expenses, we are seeing trends in IT spending that directly reduces costs or minimizes the dependency on travel. Spending habits are changing to accommodate the environment; while some spending is slowing, other areas that have greater ROI are growing.
Congratulations from these stategic partners:
Steve Flewellen
262-783-6161, www.cyganiakplanning.com
