Ted Xistris has joined the Milwaukee advertising agency BVK in the newly created position of COO — chief opportunity officer.
Xistris, a key creative partner at Leapnet since its launch in 1993 as the Leap Partnership, had been managing director of creative and marketing for the company’s Wisconsin. He also spent time in New York as executive creative director of Planet Leap.
Leapnet, an Internet development and marketing firm based in Chicago, is being acquired by its top management.
In his new role with BVK, Xistris will concentrate initially on expanding BVK’s brand portfolio, and will head the agency’s business development efforts.
He began his career with stints at J. Walter Thompson and DDB Needham in Chicago.
BVK’s client roster includes Pfizer, Culligan International, Southwest Airlines Vacations, Batteries Plus, Time Warner, National Ace Hardware and Sprint. The agency is headquartered in Milwaukee and has offices in 12 cities throughout the US.
February 15, 2002 Small Business Times, Milwaukee
