7 Rivers Alliance

    Counties: Jackson • Juneau • La Crosse • Monroe • Trempealeau • Vernon • portions of Minnesota and Iowa

    The 7 Rivers Alliance is a regional leadership group that fosters economic growth and collaboration in Western Wisconsin, Southeast Minnesota, and Northeast Iowa. La Crosse, which straddles the Mississippi River, is the biggest city in the region.

    400 7th Street North
    La Crosse, WI 54601
    (608) 787-8777

    Executive director: Vicki Markussen

    Population: 367,919

    Top industries: Manufacturing, composites, health care, agriculture

    Notable businesses: Kwik Trip Inc., Logistics Health Inc., Dairyland Power Cooperative, Gundersen Lutheran Health System

    Colleges and universities (4): UW-La Crosse, Viterbo University, Western Technical College, Globe University

    Major airports: La Crosse Municipal Airport

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