2011 Top 10 Business of the Year – CL&D Graphics Inc.

CL&D Graphics Inc.

1101 W. Second St., Oconomowoc


Industry: Flexible packaging solutions

Annual Revenue: $49.3 million

Employees: 254

CL&D Graphics, a flexographic printer based in Oconomowoc, produces the labels found on many drinks, pharmaceuticals, health and beauty and household products seen in stores across the country.

“Customer needs are at the front of everything we do,” said Chris Keto, vice president of human resources at CL&D. “We strive to meet and exceed customers’ expectations.”

CL&D prints flexible packaging and label products for its clients on an as needed basis and to fit specific requirements.

CL&D Graphics can afford to meet and exceed expectations by training employees well, encouraging empowerment and enforcing accountability. If you have the right people and train them in the right way, they will perform, Keto said.

Producing the high quality product is the first step but doing so in a timely, cost effective matter is the second. Timeliness is essential and CL&D believes its customers deserve to get the product when they want it.

According to Keto, cost effective production is also an important aspect to CL&D’s work. While other printers may print a label on the material a client suggests, CL&D will figure out the right material for the product factoring in strength, the type of product it will be put on and printability of the label.

CL&D prides itself on knowing the solution to make a label look its best, Keto said.

CL&D is a leader in its niche of the narrow web market, printing labels of smaller widths effective for products that are smaller in size like a soda bottle label or label on a household cleaner. CL&D can more efficiently print labels than a larger printer would be able to as is able to complete smaller scale jobs that large scale printers would lose money on completing, Keto said.

While CL&D values customer focus as their advantage they believe that value add is to their strategic advantage. CL&D works to not just provide the quality product but also a timely delivery to meet client expectations.

CL&D Graphics, Inc. Strategic Partners:

First Bank Financial Centre
A full service community bank, serving Southeast
Wisconsin since 1859. One Bank | One Resource
(888) 569-9909 • www.fbfcwi.com

Winter, Kloman, Moter & Repp, S.C.
A full service CPA firm providing our clients with personalized services including: Audit and Accounting; Tax; Business, Financial and Succession Planning; Business Valuations; Management Advisory; Mergers and Acquisition; and Technology Consulting.
Brookfield • (262) 799-9050
Oconomowoc • (262) 567-6540
Watertown • (920) 261-6767

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