Wireless Logic, Inc.

Address: N96W18743 County Line Road, Suite H, Menomonee Falls, WI 53051

Website: www.attlogic.com

Year founded: 2000

Product or service offered: AT&T Mobility and home solutions

Projected 2011 revenue: $7.5 million

CEO, President/Owner(s): Todd Hetherington president and CEO

Target clientele: Consumers and small businesses in southeastern Wisconsin

Business organization memberships: TEC

What has fueled your company’s growth?

Smart phones have exploded in the past 18 months and the AT&T U-verse advance TV product has also been rapidly growing.

What is the biggest obstacle to your company’s growth?

Margins on smart phones are getting very thin and with very high equipment costs are putting a lot of pressure on cash.

Do you plan any changes in your company in the upcoming months?

We are looking at expansion into other other markets outside of Wisconsin.

Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?

My wife, who is in the business of managing our three children, two dogs and me.

What is the outlook for the business conditions of your industry over the next several months?

Our industry slows a bit after summer and then roars from Black Friday through the end of the year.

What is your company’s key strategy for rising out of the recession?

Preserve cash and continue to grow revenue in our market and expand into high growth markets.

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