In its second year, Milwaukee Winter Fest will offer more than 50 rides, games and activities with an aim to draw a broader audience.
With attractions coordinated into six zones to make navigation easier for attendees, the interactive, indoor winter festival will offer something for everyone, said Cheryl McShane, general manager of the event.
“It’s one of those events that doesn’t happen too often that the entire family can enjoy,” McShane said.
“It truly is unique in that these activities – they’re nowhere to be had in the wintertime inside for the entire family,” she said.
The festival, scheduled to run Wednesday, Dec. 26, through Monday, Dec. 31., at the Delta Center in downtown Milwaukee, will feature attractions such as a 240-foot indoor zip line, a roller rink and a Velcro wall.
Zones showcase themes related to sports, hands-on activities and a quiet lounge where adults can take a break to relax.
“I don’t know of any other event in Wisconsin or elsewhere where all of these activities are brought together under one roof,” McShane said.
She describes the festival as a break from the winter doldrums.
“I think that once the Christmas presents are opened and you still have a week left, this is the break from the winter doldrums,” she said. “This is a place where the entire family can enjoy excitement, make memories as a family, and they can enjoy not only the adventurous rides but right down to bounce houses to coloring contests to even our take on a snow sculpting competition.”
The event will also feature live entertainment such as “Milwaukee’s Got Talent,” a singing competition for both kids and adults.
“If (residents) went to Winter Fest last year, they will find something new, exciting and different about Winter Fest this year,” McShane said.
The Delta Center where all the activities will take place is located at 400 W. Wisconsin Ave. in Milwaukee. For more information about attractions, prices, special discounts and a schedule of events visit www.milwaukeewinterfest.com.
