Truck equipment companies end joint venture

West Allis-based Badger Truck Equipment and Appleton-based Casper’s Truck Equipment have ended their joint venture after just over a year of working together.


The two firms announced a strategic partnership last year aimed at providing truck equipment sales, service and installation in Milwaukee, southern Wisconsin and northern Illinois.

“We worked together for more than a year sharing best practices and industry standards. Now, both companies feel it’s in our customers’ best interest to continue on separate paths. We are looking forward to continuing to build the business, expanding our services and offerings to the truck market,” said Shawn Centell, Badger Truck sales representative.

Gene Lee, Casper’s owner, said his company is dedicated to the Milwaukee market and has served municipal and commercial clients in the area for more than 20 years. He said Casper’s would be announcing a new Milwaukee location in the next few weeks.

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Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

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