The Tri-Adathon venture between Elm Grove-based Clear Verve Marketing and Milwaukee firms Catral Doyle Creative and the Welke Group has selected 32 area nonprofit organizations to receive pro-bono marketing services as part of its 24-hour nonstop creative work marathon. The services being provided include marketing and communications planning, public relations programs, website design, radio spot creation, graphic design and media planning.
“Everyone involved was so excited about what we did last year and the need was so great it was so difficult to say no,” said Christina Stedar, president of Clear Verve Marketing.
Tri-Adathon received 115 requests for work from nonprofit organizations in the community; more than double what they received last year, Stedar said.
Nonprofit organizations were able to submit an application for pro-bono work through the Tri-Adathon website until early January. Organizations were selected based on need and the skills of the marketing companies involved, Steder said.
“It really was hard to decide, but some of the work we’ll be doing in teams and we’ve also enlisted the help of a few contracted marketing people who wanted to be involved in the effort,” Steder said.
According to Steder, around 15 people will be working on the projects during that 24-hour period.
Last year, Tri-Adathon launched its inaugural year and selected 21 organizations to receive pro-bono work.
The three participating agencies will work collaboratively to execute multiple pro bono projects from the offices of Welke Group, 1110 N. Old World Third St, as well as from their individual offices.
Teams from the firms will meet with nonprofit executives prior to the 24-hour creative marathon which will take place on Thursday, Feb. 17 through Friday, Feb. 18. Final projects will be unveiled during an afternoon reception for the nonprofit organizations and their boards of directors that Friday.
“We’re so excited,” Steder said. “For this one day all we get to do is the part of our jobs that we really love and its so fun because we get to work with people who are so passionate about their organizations and their missions but might not have the resources or the skills to do the communication part of it. That’s what we’re good at and that’s what we get to help them with. We’re all very excited.”
The organizations chosen to receive pro bono services are:
- Adult Learning Center
- Agape Community Center
- American Red Cross in Southeastern Wisconsin
- Bread of Healing Clinic
- The Caring Place
- Center for Communication, Hearing & Deafness
- Child Abuse Education Foundation
- Child Abuse Prevention Fund
- Child Development Center of St. Joseph
- CORE/El Centro
- Firefly Foundation (dba Tosa Farmers Market)
- Frank Lloyd Wright Wisconsin
- Friends of Hank Aaron State Trail
- Habitat for Humanity ReStore
- Habitat for Humanity Wisconsin
- Healing Hearts of Waukesha Co.
- Historic Milwaukee
- Interfaith Older Adult Programs
- Make-A-Wish Foundation
- Milwaukee Achiever Literacy Services
- Milwaukee Art Museum
- National Kidney Foundation of Wisconsin
- Notre Dame Middle School
- Present Music
- Sunset Playhouse
- United Community Center
- United Way in Waukesha County
- Waukesha County Museum
- Washington County Convention & Visitors Bureau
- Wisconsin Downtown Action Council
- Wisconsin Parkinson Association