“The Why of Work”

We all work. But do we know why? Studies show that people work for more reasons than just the money.

People also seek a sense of purpose, contribution, connection, value and hope. The meaning of work creates “resilience in hard times and passion in good times.”

In their book, “The Why of Work,” authors Dave and Wendy Ulrich show readers how to create meaning and value in the workplace. With their “model of abundance,” the Ulrichs help employers identify the needs of customers and staff, motivate employees and push their businesses to new heights, ultimately boosting their bottom line.

Using insight culled from thousands of interviews from rank-and-file workers to top-level executives, the Ulrichs prove why employees who find meaning in the workplace are more competent, committed and eager to contribute.

The book is available for $22.36 on http://800ceoread.com.

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