The Sleep Wellness Institute Inc.

LOCATION: 2356 South 102nd Street West Allis, WI  53227
Sleep disorders, diagnostics and treatment services and supplies.

LEADERSHIP TEAM: Mark Stiober, president; Ron Baake, CEO; Craig Muri, clinical director; Cody Glorioso, CPAP director; Steve Gardner, marketing director; Dr. Don Harden, medical director; and Rand Sherfinski, finance director.

TARGET CLIENTELE: All ages and genders who would like a better life through better sleep.

BUSINESS ORGANIZATION MEMBERSHIPS: American Academy of Sleep Medicine; American Academy of Sleep Technologists; Better Business Bureau; and National Sleep Foundation.

WHAT HAS FUELED YOUR COMPANY’S GROWTH? Public awareness and innovation. Opened the first retail CPAP store in Wisconsin. Recent discoveries in research linking sleep apnea to other medical conditions.  Approximately 83% of Americans remain undiagnosed. Creative purchasing agreements with vendors. Maintaining an outward focused philosophy.

WHAT IS THE BIGGEST OBSTACLE TO YOUR COMPANY’S GROWTH? High medical insurance deductibles.

DO YOU PLAN ANY CHANGES IN YOUR COMPANY IN THE UPCOMING MONTHS? Satellite locations throughout the midwest with retail CPAP locations. Recent development of web sites like, and

WHO ARE THE BUSINESS PEOPLE, LOCALLY OR NATIONALLY, WHOM YOU ADMIRE? AND WHAT TRAITS DO THOSE PEOPLE EXHIBIT THAT MAKE YOU ADMIRE THEM? No one in particular, but we admire innovators like the person who invented Elance. Creative people who think outside the box and are able to roll with changes. We also admire our employees work ethic. Without them this wouldn’t be possible.

WHAT IS THE OUTLOOK FOR THE BUSINESS CONDITIONS OF YOUR INDUSTRY OVER THE NEXT SEVERAL MONTHS? It depends. If you listen to the media, it could be bleak. If you chose to be innovative and creative, it will be favorable.


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