“The Good Jobs Strategy:

While some companies may try to contain costs and prices by offering employees low wages, minimal benefits and inconvenient schedules, Zeynep Ton, a professor at the MIT Sloan School of Management, insists that company profits do not need to be made at the expense of fair employee compensation.

In her new book, “The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits,” Ton advocates for a business approach that combines operational excellence and quality jobs to support a company’s long-term success.

This approach, the “good jobs strategy,” relies on companies making long-term investments in their employees with the expectation that they will generate even more than they cost,” according to Ton. Companies that have profited from this strategy include household brands like Costco, Trader Joe’s and QuikTrip.

“The Good Jobs Strategy” is available on www.800ceoread.com for $20.

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